Project Overview

We successfully streamlined the ticket booking process by leveraging user insights over a six-month research and design overhaul.

Skills UTILIZED

Card Sorting

Rapid Iterative Testing

Baseline Evaluation

Tree Testing

Information Architecture Testing

User-Centered Design

Project Details

Project Title: Brightline Trains UX Research

Project Duration: 6 months

Team Composition: UX Researcher, Design Team, Analytics Team, SEO Specialists

Project Overview:

The Brightline Trains UX Research project was a comprehensive study undertaken to understand and improve the user experience of the Brightline website, with a special focus on the train ticket booking process. The project spanned over six months and involved six individual research activities. During this period, I collaborated closely with the design and analytics teams to evaluate both the mobile and desktop designs with users.

Project Goals:

The primary objective of the project was to streamline the ticket booking flow on the Brightline website. We aimed to make the booking process more intuitive and less time-consuming for users by improving the design and overall user experience of the site.

Project Activities:

The project began with an in-depth understanding of the current user experience, which helped us identify key areas for improvement. Subsequently, we focused on informing the information architecture to ensure that the website was organized and navigated effectively. The project also included iterative testing of prototypes to fine-tune the booking flow.

Project Impact:

The insights derived from the research proved to be instrumental in driving significant improvements in the user experience on the Brightline website. The research findings guided the design team to make informed decisions, resulting in an enhanced ticket booking process. Consequently, users found the booking process to be easier and more streamlined, leading to an increase in user satisfaction.

By integrating user insights into every step of the design process, we were able to create a streamlined, intuitive, and enjoyable booking experience for Brightline's customers.